KNOW YOUR MARKET
Are prices going up or down? by how much?
How many homes have sold in your area? how many of these are direct comparables?
How long is it taking for homes to sell?
Are interest rates rising or falling?
What's the state of the local, provincial and federal economies?
KNOW YOUR PROPERTY AND YOUR NEIGHBOURHOOD
What are the unique selling features of your home?
How close are schools, hospitals, shopping centers and highways?
What made you want to buy your home?
PRICE YOUR HOME RIGHT
The goal is to sell your home for as much as possible in the shortest amount of time.
Overpricing: sometimes waiting indefinitely to get the right price can backfire as the listing becomes stale. In some cases the home may not even get what it's truly worth because homes that spend too long on the market can get a negative stigma attached to them. Pricing the home right in the early stages can save you a lot of time and hassle. It can also help get you top dollar.
Underpricing: selling in a day with multiple offers for over list price can be great in some situations, but sometimes it may mean that your home was underpriced. Effective pricing is a science based on thorough research and analysis.
MARKET YOUR HOME SO THAT IT STANDS OUT
Take professional pictures.
Perfect your advertising copy.
Provide accurate descriptions.
Make other agents aware of it.
RESEARCH, ANALYZE, PROTECT YOURSELF
Thorough research is what it takes to sell quickly and for top dollar.
Data compilation is worthless without proper analysis.
Accuracy and transparency every step of the way are key to minimizing the risk of legal troubles.
SPEND MONEY TO MAKE MONEY
When selling your home, you have to look at it from a different viewpoint. Yes, it is where you live, but in this moment it is first and foremost one of your biggest investments.
Some repairs or renovations can help your home sell quicker for more money. It all comes down to getting the right ones done and done right at the right price. A little bit of money and hassles upfront can result in a quicker, more profitable sale.
Don't wait to see if your home will sell without you spending the money on stuff that is questionable. That's like opening a restaurant and waiting to see how business goes before you spend money on a good sign, or the right chef. The bottom line is that you never get a second chance to make a first impression. Cheesy, but true.
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